Humor plays a very big role in life. It certainly does in mine. So why not use humor in your advertising? By their nature, small business owners are risk takers. But when it comes to their advertising and marketing needs these same risk-takers tend to lean toward the safe. The staid. The just plain boring. [...]
Category Archives: [Design]
Who says accounting has to be a dry affair?
When I met with Kathy Kahler Lambrow about re-branding her company, we decided that we could add some color—and birds—to her accounting brand. You may be asking yourself: Self? What do birds have to do with accounting? The answer? Not a thing. But in our kick-off meeting, Kathy told me that she is an avid [...]
Concentric Circles
A colleague from the good ‘ol days at the Silverdocs documentary festival approached me to brand her new endeavor, PR Collaborative. The brand is a simple, clean one so that it does not overshadow those of its clients. The concentric circles theme was one of my first thoughts when I sat down to begin the [...]
Change Is Good
Ah, simplicity. In many ways the cornerstone of good communication. And so I’ve set off to simplify—perhaps a better word is unify—my professional identity. Cooper Design Company, Dave K. Cooper Photography, and my role as partner in Masterlink Films have been separate in name only. Often I’m involved with each simultaneously. My aesthetic is the [...]
Also posted in [Branding], [Film], [Photography] Tagged Cooper Design Company, Masterlink Films, Road To Roubaix Leave a comment
